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This web site has the following on the web page, "We cover the County Durham area, including Durham, Consett, Spennymoor, Crook, Willington and Brandon." We noticed that the web page also said " Ladycraft Building and Joinery Services in Durham." It also said " Established for over 25 years, we are based in Durham, providing a full range of home improvement serivces, including home extensions. Find out more about our services. Our company history and experience. Browse the gallery of our recent projects." The header had Established for over 25 years as the highest ranking optimized keyword. It is followed by we are based in Durham, providing a full range of home improvement serivces, and including home extensions which isn't as ranked as highly as Established for over 25 years. The next words ladycraft.info uses is alterations. loft conversions was included and might not be seen by search engines.